15 Online Marketing Programs for High School Students
If you’re a high school student interested in marketing, marketing programs are a great way to learn about new concepts, explore various career pathways, and get practical experience in the field.
What do online marketing programs for high school students involve?
In online marketing programs for high school students, you’ll learn how to create marketing campaigns, gain insight into different marketing channels, and conduct market research. These programs range from introductory to advanced, and you can choose according to your comfort level.
Why should you pursue online marketing programs for high school students?
You’ll gain insight into topics such as digital marketing, social media, strategic marketing, and much more. Also, you will learn important skills that will help you develop skills for building your own venture. There are many accessible marketing programs you can enroll in right from home; many have a flexible structure, and you can attend classes during the school year.
If you’re also looking for marketing internships, check here, or go here for marketing tools for running a business in high school.
We’ve compiled a list of the top 15 Online Marketing Programs for High School Students.
15 Online Marketing Programs for High School Students
1. Wharton Pre-baccalaureate Marketing Programs
Location: Virtual
Cost: $4,230 (may vary based on course)
Acceptance rate: Selective
Dates: Sessions throughout the year and typically align with the academic semester: Summer, Fall, Spring
Application Deadline: Varies by session
Eligibility: High‑school juniors and seniors; international students accepted with English proficiency evidence
The Wharton Global Youth Program offers various marketing programs for high school students who want to explore marketing while earning college credit. The courses you can enroll in include viral marketing, consumer behaviour, the art and science of influence, advertising, and social media analytics. Each course is hands-on, where you’ll learn concepts through real case studies and work with tools such as Python to collect and analyze social media data. You’ll apply what you learn through building projects, such as a marketing campaign or building analytics.
2. Babson Summer Study for High School Students
Location: Virtual or in person at Babson College, Wellesley, MA
Cost: $6,295 (online) / $9,295 (in‑person day) / $12,995 (in‑person residential) + $95 application fee
Acceptance rate: Selective
Dates: July 8–28
Application Deadline: March 13
Eligibility: Rising high school juniors and seniors who are at least 16 by program start; English proficiency required if non‑native
The Babson Summer Study is an entrepreneurship-based program for rising high school juniors. The program focuses on the U.N. global goals, where you’ll brainstorm ideas for various community-based problems. You’ll also focus on key areas of running a business, such as marketing, finance, and business communication, through lectures, panels, and discussions with professional entrepreneurs. You’ll develop the skills required for venture creation, such as leadership, critical thinking, and communication.
3. Young Founders Lab
Location: This program is 100% virtual, with live, interactive workshops
Cost: Varies according to program. There is need-based financial aid.
Acceptance rate: Selective
Dates: Varies by the cohort
Application Deadline: There are 3 application deadlines that you can choose between; more details in the brochure!
Eligibility: Open to all high school students
The Young Founder’s Lab is a real-world start-up boot camp founded and run by Harvard entrepreneurs. In this program, you will work towards building a revenue-generating start-up that addresses a real-world problem. You will also have the opportunity to be mentored by established entrepreneurs and professionals from Google, Microsoft, and X. Apart from building the start-up itself, you will also participate in interactive classes. These will focus on business fundamentals and business ideation, workshops and skill-building sessions, case studies, panel discussions, and more. You can check out the brochure for the program here.
4. Ladder Internship Program
Location: Remote (work from anywhere in the world)
Cost/Stipend: Starting at $2,490 (financial aid available)
Acceptance rate: Acceptance rate is around 10%
Dates: Multiple cohorts throughout the year, including Spring, Summer, Fall, and Winter.
Application Deadline: Deadlines vary depending on the cohort – Spring (January), Summer (May), Fall (September), and Winter (November).
Eligibility: High school students, undergraduates, and gap year students who can work for 8 - 12 weeks, devoting 10 - 20 hours/week
Ladder Internships is a selective, virtual internship program for ambitious high school students. You’ll be matched with a high-growth startup and work on projects across marketing, consulting, tech, AI/ML, health tech, and journalism. Internships typically last 8 weeks and require a commitment of 5–10 hours per week. You’ll work closely with your startup manager and a Ladder Coach, and present your work to the company at the end. The program includes one-on-one training in communication and time management, plus group sessions with other interns. Startups in the program often have raised over $1 million and are led by founders with experience at places like Google, Facebook, and Microsoft.
5. USC Pre-College Digital Marketing Program
Location: Virtual
Cost: $1,990 with a $35 application fee
Acceptance rate: Moderate
Dates: Self‑paced; multiple 4-week sessions throughout the year
Application Deadline: Varies based on cohort
Eligibility: High‑school students who are at least 14; international students with English proficiency
The University of Southern California offers a digital marketing program that will introduce you to digital marketing tools, strategies, and techniques. You’ll explore topics such as content creation, customer experience, brand building, online advertising, and effective social media marketing. You’ll learn about various marketing concepts and build a working knowledge of marketing tools and data analysis through a combination of lectures, assignments, and assigned reading.
6. Stanford Pre-Collegiate Strategic Marketing
Location: Virtual
Cost: $3,080
Acceptance rate: Competitive
Dates: June 16–June 27
Application Deadline: Not specified
Eligibility: High school students in grades 9–11 at the time of application
Stanford Pre-Collegiate offers a strategic marketing course, where high school students will learn how to build successful marketing campaigns. You’ll explore fundamental business concepts and marketing channels to learn how to apply both analytical thinking and creativity to build effective marketing campaigns. You’ll gain practical experience by working on collaborative projects where you build your own marketing plans and receive feedback from faculty and professionals.
7. Georgetown Pre-College: Discover the Power of Marketing
Location: Virtual
Cost: $1,895 (non‑credit) / $3,995 (credit)
Acceptance rate: Selective
Dates: Dates vary based on the session
Application Deadline: Varies by session
Eligibility: Students age 13 and above (high school or equivalent)
Georgetown Pre-College offers a marketing program where you’ll explore marketing basics, various channels, and learn how to promote your products. The program focuses on both traditional and digital channels, and you’ll learn how to build a brand, target customers, and study new developments in the space. You’ll also get to explore various career paths in marketing, especially in the digital space, and apply what you’ve learned by working on a capstone project.
8. Northwestern Pre-College | Business: Strategies, Innovation, and Success
Location: Virtual
Cost: $1,895
Acceptance rate: Selective
Dates: Multiple sessions throughout the year
Application Deadline: Applications processed on a rolling basis
Eligibility: Students who are at least 13 or old
Northwestern Pre-College offers a Business course that allows you to explore the fundamentals of business strategy, including sales, marketing, operations, and more. You’ll learn about business processes through case studies on topics including product development, customer acquisition, and marketing your products. You’ll have the opportunity to apply what you learn through the capstone project, where you’ll analyze an existing company to propose a new product that aligns with their brand.
9. Dartmouth | Entrepreneurship: Driving Change Through New Businesses
Location: Virtual
Cost: $1,895
Acceptance rate: Moderate
Dates: Multiple sessions throughout the year
Application Deadline: Applications processed on a rolling basis
Eligibility: Students 13 years old and above (high school or equivalent)
Dartmouth offers an entrepreneurship-based course where you’ll learn about various business concepts and challenges that come during venture creation. During the course, you’ll learn to identify opportunities, test the viability of your product, learn how to position your idea in the market, and create a compelling story to market and pitch to investors. You’ll gain practical experience by developing and pitching a business model on a problem of your choice.
10. LBSC Digital Marketing Accelerator
Location: Virtual
Cost: $8,000 approximately
Acceptance rate: Selective
Dates: 12‑week duration (September–November)
Application Deadline: August 20
Eligibility: Students between the ages of 14 to 21
LBSC offers a Digital Marketing Accelerator for youth looking to explore digital marketing. You’ll learn about a comprehensive list of marketing topics, including data-driven marketing, analytics, content creation, advertising, influencer marketing, and brand partnership. You will explore concepts through projects and case studies. You’ll apply what you’ve learnt by creating a data-driven marketing campaign as your capstone project.
11. Wharton Global Youth Future of the Business World
Location: Virtual
Cost: $4,099 with a $100 application fee
Acceptance rate: Selective
Dates: Two‑week summer sessions (multiple offerings each summer)
Application Deadline: January 28
Eligibility: High school students in grades 9–12, including international applicants
Wharton Global Youth offers the Future of the Business World program, a two-week immersive program for students looking to explore pathways in business. The program focuses on skill set building, such as design thinking, scenario planning in business, and collaborating with teams. You’ll delve into various strategy-based topics, including market research, consumer insight, business communication, and strategic foresight. You’ll gain practical experience by working through two business simulations and applying what you’ve learnt during the program.
12. Cornell SCE Business and Marketing Programs
Location: Virtual
Cost: $1,940 per credit
Acceptance rate: Selective
Dates: Multiple sessions offered in summer and winter
Application Deadline: Varies by session (applications processed on a rolling basis)
Eligibility: High‑school students who have completed at least their sophomore year; international students are eligible with English proficiency
Cornell SCE offers various marketing-related programs where you can explore the marketing areas you’re interested in, earn college credit, and learn alongside like-minded peers. Programs vary by term, but they offer a business management course that touches on marketing, along with a dedicated marketing course. In the marketing course, you’ll explore various concepts such as pricing, promotion, distribution, and positioning through case discussions and projects.
13. UC San Diego – Futures: Marketing for High‑Schoolers
Location: Virtual
Cost: $250–$390 (multiple courses offered and cost varies by course)
Acceptance rate: Moderate
Dates: Self-paced, and multiple sessions offered
Application Deadline: Varies by session
Eligibility: High school students between grades 9–12
UC San Diego offers a marketing course where you’ll explore fundamental concepts in marketing strategy, branding, market research, content creation, digital marketing, and more. Topics included in the course are marketing research, positioning, social media strategy, utilizing data, strategic planning, segmentation, brand voice, and more. The program takes place over 10 weeks, where you’ll learn marketing through case studies, discussions, and build problem-solving and communication skills through working on practical projects.
14. Spikeview Social Media Marketing Internship
Location: Virtual
Cost: None
Acceptance rate: Competitive
Dates: Application open year-round
Application Deadline: Applications processed on a rolling basis
Eligibility: High school students; familiarity with social media, strong communication skills, self-motivated
Spikeview offers a marketing internship opportunity for high school students where you’ll learn about marketing through practical experience. At the internship, you’ll support the SpikeView marketing team by assisting them in curating and developing content for social media. Your responsibilities will include acquiring an audience, tracking effective channels, outreach for promotions, and more.
15. USC Pre-College Building Blocks of Business
Location: Virtual
Cost: $1,990 tuition with a $35 application fee
Acceptance rate: Selective
Dates: Self‑paced
Application Deadline: Applications processed on a rolling basis
Eligibility: High school students who are at least 14 or old
USC Pre-College offers a Building Blocks of Business course where you’ll have the opportunity to explore various topics, including marketing, finance, and accounting. You’ll look at case studies from real businesses and gain expert insight from people who have managed businesses. Some of the topics covered include customer acquisition, business strategy, measuring success, and defining business processes. You’ll gain practical experience by engaging in business simulations and active learning modules.
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